During the last couple years the crowdfunding market began to develop rapidly. ICO or initial coin offering – is not only a very convenient way of raising capital for further project’s development, but also a very profitable investment tool. But there are many troubles on this market, which need a solution. In this article we will talk about a new type of crowdfunding on the cryptocurrency market (STO), find out how it differs from the ICO and what is its future.
1. The main problems of ICO
So as it was mentioned before, the ICO reputation suffered during 2017 – 2018 years. The sad statistics indicates that the vast majority of cryptocurrency startups that conducted public ICO, failed. There are many scammers on this market, whose activities are aimed only at personal enrichment. In 2018 general investments in ICO amounted to more than 18 billion dollars, and by the end of the year all projects brought only losses and frustration to their investors. Because of this, the regulators began to actively monitor start-ups that raise their capital through crowdfunding.
Users can purchase two types of digital assets in a process of participation during initial coin offering:
- Payment Tokens. They can be used to pay for different goods and services, offered by a company- issuer.
- Utility Tokens (or useful tokens). They allow using some specific services, offered by an issuing company.
It is very important to understand, that possession of the above mentioned types of assets does not provide an investor neither with influence on the destiny of the company (for example to participate in the voting of shareholders), nor with protection of his rights. The fact is that payment and utility tokens are not equal to securities or stocks.
2. What is STO?
It worth noting, that there is one more type of tokens – Security Token. This variant of assets is very similar to traditional stocks, to which everyone has already managed to get used on stock markets. The main feature of this type is that their owners, in fact, have the right of ownership of a certain share of a company. Such kind of investment is fully protected by regulators. It means that company’s failure to fulfill financial obligations to its investors will entail legal proceedings.
Many experts note, that STO will replace ICO on the crowdfunding market. The matter is the best features of ICO and IPO were united in this investment tool. STO got that level of security, which IPO has, and also the relative simplicity and accessibility that is inherent to ICO.
3. Who can work with STO
SEC has developed rules for investors who wish to participate in STO.
- An investor must have net worth of $1 million. It is worth noting that this amount does not include the market value of the investor`s real estate in which he lives.
- The investor should have net income of 200 thousand dollars a year. If we are talking about a married couple, their total annual income must be at least 300 thousand dollars a year.
- If we talk about an organization, its net assets must be at least $5 million in order to participate in STO. Also, all members of the company must be accredited investors.
It worth noticing, that an investor does not have to comply with all the above mentioned points, one is enough.
4. Forecast for the future
It is early to talk about the future that expects for STO yet. The main indicator of success, which is worth paying attention to is the number of companies that do not work on the blockchain technology market, who wants to conduct an STO in the near future. This type of attracting investment should interest middle class companies, for which to conduct a classic IPO is too expensive. If this scenario becomes a reality, then it will be possible to assert with confidence that STO has a great future. It worth noticing, that this is not a fast process. It will take at least 1-2 years to set all the mechanisms and launch STO for a wide audience. It is quite possible with the right approach of investors and regulators. Now there is another obstacle on the way to massive implementation of STO – the general decline of the cryptocurrency market. The matter is that people`s interest to investments in blockchain is decreased at the moment. But the fall cannot last forever, that is why many experts still have optimism and believe in better future of both STO and the cryptocurrency industry.
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