A famous American company Kodak, photography products manufacturer, announced issuing of its digital currency and holding the ICO at the end of January. It is the first time when Kodak expressed interest in blockchain technologies.
Kodak CEO Jeff Clarke said: “For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem”.
Photographers will have an opportunity to license their works and receive payments on KodakOne website. The announcement about the cryptocurrency and upcoming ICO immidiately helped increase stocks by approximately 37％ from $ 3,10 to $ 5,50.