Amazon decided to conquer the fashion industry with its new AI-powered app named StyleSnap which is aimed to help customers to find suitable clothes.
The app was presented at Re:MARS conference in Las Vegas by Amazon’s consumer worldwide CEO, Jeff Wilke. The main features and characteristics of StyleSnap somehow recall Shazam search.
The customer has to take a picture or upload an image onto the StyleSnap, which is built into the Amazon mobile app for the customers’ comfort. Then the search will use AI to “match the look in the photo” and give the recommendations on the same or similar clothes on Amazon.com. Moreover, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.
There are a lot of more or less similar apps, they are mostly able to find basic items of clothing, though it is not much of help when it comes to fashionistas as they can choose clothes themselves.
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