Representatives of the International Scientific Organization 3M decided to digitize the loyalty program using blockchain technology.
To implement this plan, 3M will use the Verisium solution, which, in turn, uses the Quorum blockchain platform from JPMorgan. It is planned that some 3M products will be equipped with QR codes, as well as NFC tags, in which unique multimedia content, as well as the possibility of participating in a loyalty program, will be encrypted.
With this initiative, the companies plan to ensure the authenticity of each of their goods, as well as to protect against data falsification. The new system based on the blockchain technology will allow 3M to motivate customers, which will lead to a double increase in the products registered in the loyalty program.
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