Why is Smart Contract so Important in the Digital Marketing?

The ICO fintech projects boom related to the crypto currency market has opened new horizons for digital marketing, bringing into existence a number of new players and fields in the sphere of the advertising market. Nevertheless, at the same time it has created a whole set of problems that needs to be settled already now.

We have experienced this issue on the example of our own Adpump ICO project, as well as on the examples of our clients whose ICO projects we are attracting traffic to. Moreover, we noticed that those, who have already successfully completed their ICO and now are looking for new clients for the business based on blockchain, have the same concern.

How exactly look the mutual settlements of the advertising market participants in the field of cryptocurrency right now?

Normally all crypto-media require a 100% prepayment for placement. Although, there are also rare examples of post-payment. What risks does the existing model bear under the conditions of anonymity of the cryptocurrency payments and lack of legislation?

  1. Financial risks of changing the wallet. This problem appeared primarily in some ICOs in case when potential tokenholders sent crypto currency to the wrong address replaced by scammers. Also this problem has another side –  more the parties use cryptocurrency as a payment method, greater the role of the human factor. For instance, it might happen that when a new wallet was created fast and the wrong address was sent to the counterparty. It can happen both with a malicious intent or simply by mistake, in either case resulting in enormous losses;
  2. Impossibility of legal relations regulation in the contract. Any contracts, where the means of payment is a cryptocurrency, can be declared invalid in case of going to court. It might occur due to the fact that only few jurisdictions recognize bitcoin as an official currency and means of payment;
  3. The difficulty of receiving payment from the advertiser for the services rendered. Regarding prepayment, advertisers are afraid to pay for the services not rendered yet, as there is no guarantee that the transactions will be fully carried out. In the CPA sphere it is particularly difficult to predict how many targeted actions will happen, thus, the provider is also not protected per se. Regarding postpayment, human psychology aspects come into play – it is rather hard to pay for the service that was already rendered, if the obligations are not documented, which is problematic in the crypto-world;
  4. Responsibility for compliance with the agreements. In our own experience, as well as the experience of our clients, we have repeatedly encountered a situation when despite the existing arrangements with the partner for the placement of materials in a certain amount and for a certain time period, due to workload, or also due to the lack of organization of business processes, de facto placement is different or with a large and critical for business delay. This applies not only to small resources, but also to large multimillion dollar portals, such as News BTC;
  5. Publishers are not protected from a situation when their traffic remains unpaid. Smart contracts and blockchain are capable of solving this problem.

How do we Solve all Above-mentioned Problems Using Smart Contracts?

Herewith we indicate 2 trends in advertising campaigns.

  1. Campaigns in the affiliate marketing framework, where the advertiser on his platform launches a program with a payment for the targeted action, which can include both registration on the advertiser’s website, subscription for news, or/and revenue share (dividing the profit). Typically, the advertiser pays for the specific actions generated within a certain time period.
  2. Campaigns within the framework of traditional advertising actions – placing articles, banners, and other related content on the cryptocurrency, financial and news resources.

In the first case, smart contract, which is the basis for all of the offers, is an ideal solution. According to this contract, in case of certain circumstances, the amount received on the account is automatically blocked and transferred to the beneficiary.

As for the second type of advertising campaigns, it is direct placement of click campaigns on the marketplace, when the advertiser pays for clicks from a certain resource, connecting such publishers himself and carefully monitoring traffic.

Working via marketplace in this case also makes sense, since a kind of an escrow agent appears in the relationships of the parties that being based on a typical smart contract, regulates the interaction of the parties. First, it secures the client, as s/he knows for a fact what service is provided in the right amount, and secondly, the other party knows that in case of providing the service it will be paid (working on a phased payment model is also possible).

The mechanism of working with the marketplace itself is also interesting. It allows one to evaluate the quality of the partner’s traffic using the internal system of rating partners, as by the available parameters only it is quite difficult to estimate a certain resource, and its potential in attracting the right target audience. Usually good visit statistics cannot guarantee that there is the right audience on this particular resource with the required profile, geography, demography and occupation.

How it works in practice?

There are few advertisers who are ready to connect their main cryptocurrency wallet to an external smart contract. Therefore, usually they open a separate wallet for payments to a certain contractor. There are 2 options to choose from:

  1. The advertiser works with us as a tracker and chooses publishers whom s/he wants to work with. In this case money is transferred automatically from the wallet specified in the smart contract to the wallet of the marketplace in the quantity indicated in the smart contract.
  2. In case when the advertiser gives control over the quality of traffic to the marketplace, and at the same time wants to double check the traffic of affiliates working with its program, the marketplace becomes a co-owner of the wallet. Money is transferred from the wallet with signatures of at least 2 participants within the limits stipulated in the contract.

In any case scenario, blockchain allows to ensure transparency of work for all parties involved, as all transactions are public with the help of etherscan.

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content.

Blockchain & Bitcoin Conference Will Take Place in Malta: Hurry Up to Purchase the Tickets

On October 23, Malta will welcome Blockchain & Bitcoin Conference Malta – large crypto event about DLT and digital coins.

Smile-Expo, the organizer of the event, offers a 280 EUR discount for event’s tickets.

Price for 1 ticket on 15 – 22 October: 119 EUR.
Price for 1 ticket on 23 October: 399 EUR.

The event will be opened with the speech by Stephen McCarthy, CEO of Malta Digital Innovation Authority (MDIA), – the main country’s DLT regulator.
The conference will gather 35 leading experts in crypto sphere and companies offering new blockchain-based solutions.

The unique focus of the conference will be innovative applications of DLT and unique use cases from top crypto companies: from real estate and healthcare to logistics and AI.
The program will include 5 panel discussions on tokenization, blockchain hacking, ICO regulations & legal challenges and DLT & IoT.

The other part of the conference is the demozone where crypto organizations will acquaint visitors with their latest ideas and new developments.
In the framework of the event, there will be time for networking with experts and investors to find new business partners and get new contacts for cooperation.

The event will be coordinated by the international company Smile-Expo, which has already brought Blockchain & Bitcoin Conferences to 25 countries.

Information and tickets with discount – on the official website of the conference.

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.

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New Video Player Technology That Rewards Users for Their Attention

Genesis player

Genesis player promotes the latest blockchain projects and rewards viewers with tokens directly through the player. The tool, which can be easily embedded across the web has been quickly adopted by multiple crypto projects looking to build their community and reach investors through the power of video.

With close to 100,000 existing user accounts, crypto enthusiasts and investors can learn about new projects by watching promotional videos. Users can earn between $3 and $5 each view, from an airdrop completed directly through the player. These videos are syndicated across the web, and available on CryptoNow.tv. Users can visit cryptonow.tv and browse featured videos to earn tokens. There is a total of $400k worth of tokens available in total from over 10 promising projects.

You can earn 5 iCash tokens worth $5 by watching all of the video above and signing up for GenesisPlayer. Simple!

Users can also earn an additional 10% through an inbuilt referral programme by sharing the video once they have signed up and claimed tokens. The system is backed by ‘Proof of View’ technology which stops any cheating and users skipping.

Some of the current projects using the Genesis player technology to power their community include iCash, Vreo, Smartree, CoinAnalyst, Autobay, INDX and Fanfare.

GenesisPlayer was built on the Verasity Protocol and was developed out of a successful ICO and the Verasity team understanding the importance of projects needing to build an engaged community and the power video has in selling the potential of a project. Find out more at Verasity.io

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.

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Investment in Blockchain Security Will Grow. The Results of HackIT 4.0 in Kiev

Global losses from hacker attacks in 2018 amounted to $1.8 billion, which exceeds the amount of losses for the period from 2011 to 2017. A sizeable share of victims are investors and users in the field of cryptocurrency and Blockchain technology, the commercial value of which will increase to almost $180 billion by 2025. Such results and forecasts were shared by experts of the cybersecurity forum HackIT 4.0, which was held in Kiev, Ukraine, from October 8 to 11.

The fourth, annual event turned out to be multi-format: in addition to the two-day conference (Attack Day and Defense Day), the guests witnessed a bag bounty marathon, a series of roundtables, and also spent one day traveling to the Chornobyl zone in order to see consequences of a man-made disaster.

In addition to experts from the United States, Britain and France – such as Bitcoin Core developer Peter Todd, ex-leader of the Twitter security team Moxie Marlinspike, head of the Trend Micro Zero Day Initiative Brian Gorenc – the forum was attended by the Minister of Infrastructure Volodymyr Omelyan and representatives of the Ministry of Information Policy of Ukraine.

Decentralized technologies, cryptocurrencies and ICOs have become the main focus of attention this year. According to forecasts of the forum participant, American businessman Julian Zegelman, the commercial value of the Blockchain technology will reach $176 billion by 2025, and will exceed $3 trillion by 2030.

At the same time, the Blockchain and cryptocurrency fields continue to lose billions of dollars, the founder of several businesses in China, Remington Ong says. In the first six months of 2018 alone, the total losses of the industry (including the ICO sector, from which a total of $27 billion has been earned since 2016) amounted to $1.8 billion. According to the expert, this is one billion more than it was “given away” to hackers in the period from 2011 to 2017.

The three main objects of hacker attacks are crypto exchanges, wallets and ICOs (through phishing attacks), the businessman explained. Moreover, among the most common tools used by attackers are:

  • social engineering (phonejacking, phishing),
  • malware/client access (keyloggers, private key backups),
  • wallet (fake wallets, supply chain attacks),
  • man-in-the-middle (DNS attacks, fake websites),
  • centralised exchanges (hot wallets, inadequate processes, lack of encryption),
  • ICO (scam ICOs, faulty smart contracts),
  • Blockchain (encryption algorithm, DOS).

In addition, humanity will soon face new challenges, namely viruses in a decentralized environment, according to Renaud Lifchitz, a French IT security expert.

“In the near future we will see the use of decentralized technologies for harming,” he said.

Financial consultant, author of several works on economics, Blockchain technology researcher Dinis Guarda also pointed out one of the newest problems – the risks associated with digitization of human DNA.

“We live at times when, for the first time, researchers from various universities around the world are digitising human and animal DNA. In order to make it work for the common good, key players such as technologists, governments and regulatory boards, will need to create an infrastructure of solid systems of peer-to-peer networks, underlying operations based in strong governance and ethics. Otherwise we might fall into a science fiction dystopian scenario, which is difficult to predict, as it is the result of a series of black swan innuendo waves, triggering the potential next tsunami,” Dinis Guarda stated.

The general conclusion of experts is: investment in Blockchain cybersecurity will grow, including investment from governments.

“We have to create a vaccine against hacker intervention and manipulation to make the world free,” said Cadic Olivier, entrepreneur, head of the subcommittee on cybersecurity of the Senate Defense Committee of the People’s Republic of France.

According to the Deputy Minister of Information Policy of Ukraine, Dmitry Zolotukhin, one of the most important tasks today is to eliminate the human factor and increase the digital literacy of people working in the government.

In a world where the fourth industrial revolution is taking place, digital infrastructure is actively developing. However, it is becoming increasingly vulnerable, so now the number one issue in the world is government intervention in online media and IT solutions of private companies, the Minister of Infrastructure of Ukraine Volodymyr Omelyan said.

“I am grateful to the organizers of the event. I believe that through cooperation we will be able to create new products that will successfully protect both governments and private business,” the minister added.

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FlyMining: Mine Bitcoins Without Harming Our Environment

It is rare these days that you meet responsible people, especially around cryptocurrency community. Most people here are attracted by huge profits and anonymity, both of which do not provoke the best within us.

That’s why we are so glad to introduce you to the guys from FlyMining – an honest and responsible cloud mining provider. Honesty and and responsibility are not empty words to them.

Cryptocurrency mining is still the most popular and effective way of getting hold of digital assets. Bitcoin and hundreds of altcoins are mined every single day by individual entrepreneurs and huge enterprises all over the world. However, it’s all fun and games until we actually think how much damage the process of mining can bring, while this damage can even exceed the profits. Mining already occupies 1% of the total electricity usage on the planet, and this number is only going to grow, unless some measures are taken. The excessive use of computing powers to mine cryptocurrencies leaves an indelible mark on our ecology and this issue has to be solved if we want our children to live on a safe and healthy planet.

The FlyMining cloud mining platform provides with a chance to engage in cloud mining which will make your life way easier, because you will not have to worry about paying electricity bills, fixing the equipment, buying special technical tools and much more.

What is FlyMining all about?

You see it from the first sight, and after a few days with the service you definitely feel that FlyMining is all about responsibility, honesty and transparency.

It all starts on the landing page. You are told that FlyMining is an innovative solution which is going to make mining eco-friendly as much as it is possible. There are some photos and videos of how they do it. However, this is only a start.

After a few days with the service you get a feel of why these guys claim to be honest and responsible. There are widgets in your account such as “my income today in USD”, “% of investment already returned”, “detailed income/expense bill”. Instead of beating around the bush FlyMining always gives you straight numbers.

The same goes with paying for electricity. All other services deduct electricity fees from your mining income at any BTC/USD price they want, scalping your profit each day. FlyMining allows you to pay for electricity directly with USD or EUR, so you sell your Bitcoins at the price you want!

And last but not the least, FlyMining has live webcams all over the place pointed at the equipment. You always know that equipment you paid for is there and working.

Advantages of FlyMining

  • it provides the customers with the best equipment and the fastest computing powers possible;
  • you can withdraw your mined assets immediately;
  • there are no hidden commissions at any stage;
  • the actual fee is always fixed and quite low – 10 times lower than at Bittrex;
  • the fee can be paid in fiat currencies, so that your BTC stay with you;
  • the process of mining can be observed and checked by everybody with the help of surveillance cameras which makes the project totally transparent;
  • there are open-ended and monthly subscriptions at very reasonable prices;

Pricing and plan details

1TH/s lifetime plan costs only 175 dollars, while a monthly plan for 1TH/s is just 10 bucks. Moreover, you can switch from a monthly to a lifetime subscription at any time. Want to mine something less ASIC-dependent? The guys offer 1-year Ethereum mining contracts at $7 for 1MH/s with electricity included in price.

If you are interested in more details on this awesome project or you are ready to start mining, visit the official website of FlyMining.

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.

Research Shows Interest in ICO Dropped Over 90% Since January 2018

Recently, we have written that Bitcoin and Ethereum are not in trends anymore as the search requests dropped drastically over the year. Unfortunately, ICO is also following the same tendency of decreasing its popularity. Let’s look deeper at the statistic data and reason why this phenomena is happening.

Autonomous Research, a company that provides global investment research in finance, has compared the raised funds by ICOs, token sales over the year.


Source:
https://next.autonomous.com/

Research shows that funds raised by token sales in January 2018 overcame the psychological mark of $2.4 billion, while September investments were less than $300 million, according to the data. It means that the activity has fallen over 90% since the beginning of the year.

Autonomous Research highlights three main reasons that are able to explain the decrease in interest.

The first one is that investors are losing faith in ICOs, recent scams, big hackers attacks, intransparency fuel to the fire. Moreover, they mostly choose equity in companies that offer ICOs.

The second reason is STOs (security token offerings) that highly likely replace real ICOs. This hypothesis was announced by a blockchain mark consultant Michael Spencer:

“In the latter half of 2018 and in 2019 we are therefore going to see a huge rise in STOs, and they may eventually out-duel ICOs.”

Even though STOs provide with bigger security and less possibility of fraud, Autonomous Research still thinks they will not hit the market in the nearest future.

The third reason is the collapse of Chinese P2P lending servicesThe Chinese authorities blocked access to ICO platforms in April this year, though token sale activity remains high in the Asian country. Autonomous Research is still in the process of checking data about China.

We remind you

ICO And Crowdfunding: Who’s Who

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World Blockchain Roadshow Succeeded In Dubai

The event held by IDACB took place on September, 30 in Dubai within World Blockchain Roadshow Middle East.

6 ICOs with various qualifications presented their projects to prominent Arab investors. There were projects focused on tourism industry, cross-border parcel delivery, exchange, investments, crowd impact and the creation of cryptocurrency ecosystem. The investors highlighted the potential of the startups and their well-prepared pitches. Meanwhile the teams pointed out the impact made by the event on their business. On their Twitter SherCoin crew noted that the Roadshow helped them to interact with very important people.

IDACB actively implements technologies increasing the efficiency of the Association. A new format of conference holding was successfully tested during the event when Parcel-X team connected Dubai via Zoom platform. They managed to pitch their project being halfway around the world.

“Events in Dubai are very important as it is the hub of the Middle East for technology and artificial intelligence” – claims Darina Mar, an event organizer based in Dubai, who was one of the guests. She adds that ICOs also have big potential in the city which is rich in investors and business opportunities, while World Blockchain Roadshow is the best way of marketing.

World Blockchain Roadshow is a business mission by International Decentralized Association of Cryptocurrency and Blockchain (IDACB). It is targeted on connecting ICO runners and blockchain investors. Being launched in June it has already gathered more than 1000 participants, 300+ media and 20 cities of Asia, Europe, Middle East and Africa.

World Blockchain Roadshow keeps moving on. Meet IDACB in Africa in October, 2018!

media@idacb.com

+7-495-649-83-08

+7-968-080-88-84

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.