Why is Smart Contract so Important in the Digital Marketing?

Why is Smart Contract so Important in the Digital Marketing?

The ICO fintech projects boom related to the crypto currency market has opened new horizons for digital marketing, bringing into existence a number of new players and fields in the sphere of the advertising market. Nevertheless, at the same time it has created a whole set of problems that needs to be settled already now.

We have experienced this issue on the example of our own Adpump ICO project, as well as on the examples of our clients whose ICO projects we are attracting traffic to. Moreover, we noticed that those, who have already successfully completed their ICO and now are looking for new clients for the business based on blockchain, have the same concern.

How exactly look the mutual settlements of the advertising market participants in the field of cryptocurrency right now?

Normally all crypto-media require a 100% prepayment for placement. Although, there are also rare examples of post-payment. What risks does the existing model bear under the conditions of anonymity of the cryptocurrency payments and lack of legislation?

  1. Financial risks of changing the wallet. This problem appeared primarily in some ICOs in case when potential tokenholders sent crypto currency to the wrong address replaced by scammers. Also this problem has another side –  more the parties use cryptocurrency as a payment method, greater the role of the human factor. For instance, it might happen that when a new wallet was created fast and the wrong address was sent to the counterparty. It can happen both with a malicious intent or simply by mistake, in either case resulting in enormous losses;
  2. Impossibility of legal relations regulation in the contract. Any contracts, where the means of payment is a cryptocurrency, can be declared invalid in case of going to court. It might occur due to the fact that only few jurisdictions recognize bitcoin as an official currency and means of payment;
  3. The difficulty of receiving payment from the advertiser for the services rendered. Regarding prepayment, advertisers are afraid to pay for the services not rendered yet, as there is no guarantee that the transactions will be fully carried out. In the CPA sphere it is particularly difficult to predict how many targeted actions will happen, thus, the provider is also not protected per se. Regarding postpayment, human psychology aspects come into play – it is rather hard to pay for the service that was already rendered, if the obligations are not documented, which is problematic in the crypto-world;
  4. Responsibility for compliance with the agreements. In our own experience, as well as the experience of our clients, we have repeatedly encountered a situation when despite the existing arrangements with the partner for the placement of materials in a certain amount and for a certain time period, due to workload, or also due to the lack of organization of business processes, de facto placement is different or with a large and critical for business delay. This applies not only to small resources, but also to large multimillion dollar portals, such as News BTC;
  5. Publishers are not protected from a situation when their traffic remains unpaid. Smart contracts and blockchain are capable of solving this problem.

How do we Solve all Above-mentioned Problems Using Smart Contracts?

Herewith we indicate 2 trends in advertising campaigns.

  1. Campaigns in the affiliate marketing framework, where the advertiser on his platform launches a program with a payment for the targeted action, which can include both registration on the advertiser’s website, subscription for news, or/and revenue share (dividing the profit). Typically, the advertiser pays for the specific actions generated within a certain time period.
  2. Campaigns within the framework of traditional advertising actions – placing articles, banners, and other related content on the cryptocurrency, financial and news resources.

In the first case, smart contract, which is the basis for all of the offers, is an ideal solution. According to this contract, in case of certain circumstances, the amount received on the account is automatically blocked and transferred to the beneficiary.

As for the second type of advertising campaigns, it is direct placement of click campaigns on the marketplace, when the advertiser pays for clicks from a certain resource, connecting such publishers himself and carefully monitoring traffic.

Working via marketplace in this case also makes sense, since a kind of an escrow agent appears in the relationships of the parties that being based on a typical smart contract, regulates the interaction of the parties. First, it secures the client, as s/he knows for a fact what service is provided in the right amount, and secondly, the other party knows that in case of providing the service it will be paid (working on a phased payment model is also possible).

The mechanism of working with the marketplace itself is also interesting. It allows one to evaluate the quality of the partner’s traffic using the internal system of rating partners, as by the available parameters only it is quite difficult to estimate a certain resource, and its potential in attracting the right target audience. Usually good visit statistics cannot guarantee that there is the right audience on this particular resource with the required profile, geography, demography and occupation.

How it works in practice?

There are few advertisers who are ready to connect their main cryptocurrency wallet to an external smart contract. Therefore, usually they open a separate wallet for payments to a certain contractor. There are 2 options to choose from:

  1. The advertiser works with us as a tracker and chooses publishers whom s/he wants to work with. In this case money is transferred automatically from the wallet specified in the smart contract to the wallet of the marketplace in the quantity indicated in the smart contract.
  2. In case when the advertiser gives control over the quality of traffic to the marketplace, and at the same time wants to double check the traffic of affiliates working with its program, the marketplace becomes a co-owner of the wallet. Money is transferred from the wallet with signatures of at least 2 participants within the limits stipulated in the contract.

In any case scenario, blockchain allows to ensure transparency of work for all parties involved, as all transactions are public with the help of etherscan.

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content.

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KEYRPTO: A Brand-New eBay in the World of Cryptocurrencies

KEYRPTO: A Brand-New eBay in the World of Cryptocurrencies

What is Keyrpto?

Have you ever regretted not investing in such a commerce giant as eBay while it was not as popular? Now you have one more chance to do it, and this chance is the project Keyrpto. Keyrpto is a breakthrough project which operates on blockchain and specializes in electronic commerce. It makes it possible for the smaller enterprises to put up their products and services for sale with the help of the leading cryptocurrencies. Keyrpto creates an intermediate exchanging products for cryptocurrency and vice versa with tiniest risk of scams. Being the third-party, it ensures the safety and transparency of transactions.

What are the advantages of Keyrpto?

  • The global market of cryptocurrencies will most likely reach $2 trillion by the end of 2018. But unfortunately, very few platforms (namely, Magento and WooCommerce) which provides exchange services for products and sryptocurrencies, that is why KEYRPTO was created to occupy this niche.
  • Currently the sphere of electronic commerce has a significant number of flaws and imperfections which need to be fixed. Blockchain can actually be an ideal solution for such an issue. In spite of many features of cryptocurrency payments, the market requires a trustworthy platform operating on blockchain which would combine all of those features, structuralize them and provide to the customers in the most accessible way.
  • Cutomers want to purchase products and services for their favorite cryptocurrency, while sellers want to sell their products and services securely avoiding all the possible risks connected with cryptocurrencies. Keyrpto can become a perfect place where the requirements of all parties will be met: buyers will get quick and easy transactions, sellers will be protected from losing their income.
  • Keyrpto has a progressive platform which creates all the necessary conditions for setting up online stores and selling goods. The platform is characterized by the unlimited amount of products and storage, special tools for detecting scams, multiple language interface, bonuses and gift cards, mobile commerce optimization, social media integration and other virtues.

The ICO details

Keyrpto has its own token called the KYT token. It will soon enter cryptocurrency exchanges. The KYT token can be spent within the platform for registration fees or products, which will provide a bonus for the user. The number of tokens are limited to 1 billion KYT. The total number of tokens for sale is 510 million KYT, and any unsold tokens will be destroyed. The soft cap is 3 million US dollars, while the hard cap reaches 5.1 million US dollars. 1 KYT token costs 1 cent. The intrinsic value of tokens will increase with time bringing more value to investors. Team tokens will be locked for 1 year. The tokens will be distributed in the following way: 51% will go for the token sale, 20% will go to the team, 10% will go to both marketing and operation, 5% will go for bounty and early investors and 4% will go to advisors.

Join the development of the future’s most effective and powerful e-commerce platform on: https://www.keyrpto.com/

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.

The Most Popular Games on Blockchain in 2018

The Most Popular Games on Blockchain in 2018

Have you noticed how fast the blockchain technology is conquering all the top segments? This innovation also did not bypass the video game industry. According to experts, this is one of the best symbiosis, since games on blockchain are not only cool, but also profitable.

At the moment, cyber-lovers do not have much, because the developers have not presented the world with as many games on blockchain so far as people would like. The Coin Shark will introduce the most popular blockchain games in 2018 to you.

1. HunterCoin

This game is the first gave on blockchain in history and currently the only autonomous and centralized one. It was released in 2014. The essence of the game is simple: you collect unmarked coins with the help of your own squad of hunters. As soon as they see the coin on the map, they take it and carry it to respawn. Simultaneously, other players, that is, enemy hunters, should prevent the coin from appearing in the wallet. The HunterCoin token operates inside the game.

2. Spells of Genesis

The release of the game was accompanied by a loud sensation. Spells of Genesis does not work on blockchain, like HunterCoin, but simply uses technology in the game process. The events in the game develop around the Moonga universe, where the enemy Sayosian empire – is located. The main goal is to overthrow the tyrant by collecting cards and building mines. Bitcrystals tokens operate inside the game. Android and iOS users can use the web version for free.

3. Beyond the Void

The strategy game has MOBA elements. Actions in Beyond the Void are developing in the future, where people found the “Cube”, which provides an opportunity to travel through galaxies. However, the “Cube” has a high cost, because of that people are forced to fight with each other. The game has its own ERC20 Nexium tokens, which provide access to additional resources.

4. Augmentors

This blockchain game with augmented reality has a lot in common with the well-known Pokemon Go application, as players need to create their own monsters, in Augmentors they are called Augmentors: semi-humans, cyborgs, god-characters and monsters. Now the game has 50 characters. The DataBit token is used as a means of payment inside Augmentors.

5. Bitcomon Go

The game application was released in July of 2017. The essence is quite simple: an account is created and various tasks are performed. Players receive tokens for the solution of these tasks. You can also receive the platform currency by inviting new users.

6. Yggdrasil

It is a slot game on the platform FairWin, which operates on blockchain. The main task in the game is to grow a tree. The game has levels, the tree changes appearance on each of them and opens new symbols for players. Currently, Yggdrasil is in the test phase. FWIN will be operating inside the game.

7. CryptoKitties

The game CryptoKitties is a real bomb of 2017, which has some similarities with the beloved Tamagotchi. In this game you need to buy a kitty, breed him or her with another cute little ball of fur, so that the kittens are born. Then the players can put them up for sale and receive cryptocurrency.

8. BitQuest

BitQuest is hard to call a game that works on the blockchain technology, but one can call it one of the popular ones. The game is a public server in Minecraft. The essence of the game is to kill monsters and get an “emerald”, which can also be obtained by exchanging for other items.

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