The brokerage company RoboMarkets received the status of an official partner of BMW M Motorsport in the racing tournament Deutsche Tourenwagen Masters (DTM). According to the representative of RoboMarkets, this step will help the broker to strengthen its position in the European market.
As part of the championship, the driver of BMW from Sweden, Joel Eriksson, will be provided with a new BMW M4 DTM CATL racing car with a brand logo on the roof and hood.
BMW Motorsport Director Jens Marquardt commented on the new partnership:
“It is of particular importance to me to note that our partnerships normally extend far beyond simply displaying partner logos. We are interested in structuring the partnerships so that they deliver added value for everyone involved. Together we are strong.”
Deutsche Tourenwagen Masters is a racing championship, which is held annually in Germany. The start of the DTM 2019 season is scheduled for May 3 and will last until October. The event gathers crowds of fans, so it is a great way for companies to attract new customers.
RoboMarkets has already entered into a formal partnership agreement with the Lithuanian basketball club Zalgiris.
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