Grayscale Promote Crypto Investing On TV
One of the largest investment funds Grayscale, on whose accounts more than $5.6 billion bought advertising on American TV channels to popularize investments in cryptocurrency using its services.
“Invest with Grayscale Investment fund”
Grayscale Managing Director Michael Sonnenschein tweeted a half-minute video of the origin and evolution of money, from shells and coins to modern fiat money and digital assets. At the end of the video, Grayscale Trusts are mentioned, which include Bitcoin, Ethereum, Bitcoin Cash, Ethereum Classic, Horizen, Litecoin, Stellar, XRP and Zcash
— Michael Sonnenshein (@Sonnenshein) August 10, 2020
The second TV advertising experience of the company
In 2019, the Grayscale ad campaign already encouraged investors to buy bitcoins instead of investing in gold. However, a company spokesman clarified that the ad promotes the Grayscale brand and digital currencies in general, not just Bitcoin or any other asset.
The CEO of the investment fund Barry Silbert shared information that soon, in addition to CNBC, the promo video will be shown on MSNBC, FOX and FOX Business TV channels.