How to Conduct a Successful ICO

successful ico

The world literally explodes from new and steep ideas. All thanks to the blockchain technology, which crypto projects are based on. Funds for such projects are attracted through ICO. Of course, the future of the project depends on the quality of the ICO.

What influences the success and what can guarantee the hard cap? Today we will analyze the most successful cases of ICO and advice of influential people of crypto sphere.

Contents:
(please, click the topic to scroll down to it)

  1. What is ICO?
  2. How to increase the value of the token?
  3. What do you need to know about ICO?
  4. Features of ICO in contrast to crowdfunding
  5. Examples of successful ICOs
  6. Step-by-step instruction for creating ICO
  7. How much does an ICO cost?
  8. Tips for holding ICO from The Coin Shark
  9. Tips for conducting ICO from famous personalities
  10. Conclusion

1. What is ICO?

Initial Coin Offering, or, as everyone knows, ICO is a possibility in the field of cryptocurrency, which provides a great opportunity for start-ups to take a deep breath, at the expense of the initial offering of coins to investors. Within the framework of the ICO, funds are collected for developing and promoting the idea, as well as for increasing the brand awareness.

2. How to increase the value of the token?

The cost of the token directly depends on the idea of ​​the project. If it is of value to a person, can solve global problems or simplify lives, that is, it will be in demand, then the ICO project’s token will grow in price.

3. What do you need to know about ICO?

ICO is the best way to raise funds for blockchain projects. Only since the beginning of this year during the ICO about 2 billion dollars for 130 cryptocurrency projects was collected.

However, a piece of pie is interesting not only to people with good and honest intentions. ICO attracts scammers, speculators and hackers who use the fact that the law does not keep pace with the progress of technologies and cannot regulate it.

Some countries are already trying to regulate cryptocurrency and ICO at the law level. But, the attempts have not been crowned with success yet. Therefore, to this day the hands of crypto figures have been free.

4. Features of ICO in contrast to crowdfunding

ICO projects collect investments by selling tokens. Due to this, the investor automatically becomes a participant of the project. Investing in crowdfunding, a person makes a kind of regular purchase in the future time. That is, he pays for the purchase of goods or services in advance.

With the help of ICO, it is possible to attract financing to projects that are only at the stage of “packing” the idea, that is, at the initial stage. Crowdfunding, in turn, implies the acquisition of finished goods and services on special sites. That is, financing to zero product is impossible.

Most often, ICO and IPO are compared because of a similar process of attracting finance. As for crowdfunding, it is quite difficult to call it “a form of investment.” It is rather a kind of trading activity.

Financing by a crowdfunding method can be received by projects which already have a certain capital. Investments through the ICO tools can be collected even without the MVP of the product.

5. Examples of successful ICOs

The best example of a “successful ICO” is Ethereum. It is also the first ever project with cool ICO.

In 2018, the crypto industry was blown up by the news about the ICO of Telegram messenger, owned by Pavel Durov. During the ICO, more than 200 investors were attracted; they invested $1.7 billion. Before the launch of Telegram’s ICO, the absolute leader in terms of collected funds was EOS, which attracted $4 billion.

6. Step-by-step instruction for creating ICO

Step #1: Formation of the concept and announcement

If you have a real idea, then take the time to study its relevance in accordance with the realities of the current and future market conditions. The relevance of the project influences the success of the promotion and ICO. If it is unable to solve global and/or private tasks, then it will not be of interest to society.

Step #2: Team and registration of the project

On average, from 20 to 30 people participated in the creation of successful IСOs. The organization of ICO should be carried out by a team of programmers, marketers, copywriters, PR specialists, designers, analysts and other narrowly specialized experts. The main thing is that they should be extremely competent in carrying out ICO.

After the formation of staff, it is necessary to register the company. This will increase investors’ confidence. After all, today we already know of a lot of cases when investors were deceived, and their funds filled the pockets of scammers. By registering a company and working out a mechanism for protecting investment capital, the level of trust automatically increases.

Step #3: Development of Whitepaper

In order for the financiers to have full access to the project, White Paper is used. This marketing beast is a powerful tool that is able to convert just an interested reader into an interested project participant or investor. The main thing is to properly submit information and explain everything in the simplest language.

Step #4: Creation and launching of the site

The site is designed to perform informative, advertising and selling functions. For ICO, one-page sites (landings) are created. Platforms conducting ICO should concern about the content, including the inclusion of White Paper in pdf format. In addition to the site, the effectiveness will be added by email.

Step #5: Advertising and promotion in social networks

The more noise is around the project, the more interested people will be attracted to it. The best place for hype is in social networks – Facebook, Reddit, Medium and other platforms. Also, do not forget about using all possible traffic channels. PR-campaign will help to form a wide and full-fledged audience.

Step #6: Bounty campaign

Help is not superfluous. Crypto volunteers (bountists) can be attracted to the project. True, they do not work for free, but for project tokens, which the company pays for simple tasks: reposting in social networks, writing reviews, reports, translating articles into other languages ​​and for others.

Step #7: Tokens’ emission

Today it is not beneficial to create tokens on your own. To do this, it is best to use such platforms as Ethereum, Waves, NEM, NXT/Ardor, Counterparty and BitShares. Investors trust the tokens created on Ethereum most of all, because the platform is the only one that has its own function of smart contracts.

Step #8: Sale of Tokens (ICO)

It is very important that investments begin to “swim” in the project on the first few hours of the ICO. This is more than realistic, provided that the preparatory steps listed above have been properly implemented.

7. How much does ICO cost?

It is quite difficult to predict the exact cost of ICO by the end of 2018. Experts attribute this to increased competition. They also state that prices will continue to grow. Now the cost of holding fluctuates between $100k and $500k.

The cost of ICO includes the development of an MVP product (if it is provided for in the project’s idea), White Paper, team building, PR coverage, and more. At the same time, everything depends on the complexity of the implementation.

8. Tips for holding ICO from The Coin Shark

Tip #1: Speak the language of the target audience

The project should be described in a simple and understandable language. The level of how much the reader will learn the information and his desire to join the development of the project depends on the level of readability of White Paper, articles, posts in social networks. Nobody wants to invest in something they do not understand

Tip #2: Answer the key questions

By means of ICO funds are attracted only by the projects based on blockchain technology. It is necessary to substantiate in detail the need for blockchain in the project. Also, open up what problems it is called upon to solve and its value.

Tip #3: Analytical reasons

Investors invest only in projects with good prospects. Therefore, include the analytics of the market and the segment to which the project belongs in White paper.

Tip #4: The value of the token

Describe the role of tokens within the project and the benefits that its holders will have. It is also important to justify on the basis of value, how quickly and how much the token is able to grow in price.

Tip #5: Attract professional marketing to ICO

First of all, you should not try to do the preparation and launch of ICO yourself. Yes, after watching videos on Youtube, everything seems very clear. But it’s not like that. After all, in an hour-long video, no one will talk about the pitfalls and how to remove them so as not to go to the bottom. In connection with this, The Coin Shark recommends entrusting the organization, conduct and maintenance of the ICO to a marketing agency that specializes in blockchain projects.

9. Tips for conducting ICO from famous personalities

Tip #1: “ICO is crowdfunding” – just agree

Experts recommend treating ICO as crowdfunding. To do this, meet the primary needs of investors and future users. Act as if financing is attracted in the traditional way. Such a move is credible.

Tip #2: Strong team

If the team has public figures, opinion leaders, advisors who have participated in well-known and successful ICOs – it’s worth telling about this.

Tip #3: Have patience

As practice shows, conducting of ICO often departs from the initial strategic plan. And this is normal! Do not immediately perceive barriers as a failure. Be patient and accept this as a chance to exceed your ultimate expectations.

Tip #4: Lead a transparent game

ICO investors have long pricked up their ears and at the slightest hint of a scam are winding rods. Transparency from the organizers of ICO and the creators of the project is important for them. For example, the address of charging tokens is published only by honest projects.

Tip #5: Platform for ICO

To receive funds during the ICO, you need a personal website for the project. But, this does not mean that it should be used only in such a way. On the platform, you should place the basic information about the project, White Paper, Road Map, the size of soft and hard cap, as well as display the amount of funds raised.

10. Conclusion

ICO in 2018 is of great importance for the digital currency. Because it opens wide horizons for start-ups and investors, especially beginners. Even if the project has nothing but an idea, it still has a chance to collect the necessary amount of funds for scaling and full implementation.

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GShare Helps to Expand Adoption of MGO Tokens

MobileGo team claim their products are being developed to meet the needs of both gaming community and blockchain enthusiasts.

Starting today beta-testing of MobileGo brand-new product is available for everyone. What is it and why is it worth attention?

What is GShare?

GShare is a special tool for earning GShare Gold. To make a long story short, it converts your computer power into GShare Gold coins. From some point of view it is ‘mining’, with the only difference –  GShare Gold is not cryptocurrency. GShare Gold is a soft currency to bring new possibilities to gamers, expand existing and also open doors to the world of blockchain, by saying that we mean earning MGO tokens using Gshare Gold. GShare Gold is earned without any extra efforts, user just need to run the app, press the ‘Start’ button and that’s it. User is already in, earning GShare Gold while playing his favorite games, working or doing whatever he wants to. Later on this GShare gold coins can be used on esports platform to participate in tournaments and win MGO tokens. GShare is interesting news not only for gamers. GShare is believed to  write a new page in history of social impact as well. So not only gamers can benefit from using GShare platform by earning MGO tokens for victories, but, people who want to make difference in this world, would be able to participate in socially important activities using GShare Gold. But first things first.

How to use GShare Gold earned with GShare

GShare Gold can be used on esports (competitive) platform that is also available for public tests from now. You can use GShare Gold as a tournament entry fee and earn even more with just personal gaming skill, and not only GShare Gold but the MGO tokens as well. The platform beta-version is already live and ready to use. The platform has been developed specially in such a way that no matter of skill level everyone, even people new to esports can find a decent competitors  and spend some good time playing, be victorious and claim his prize in MobileGo tokens. MobileGo team claims that soon GShare gold would also gain adoption in many other spheres. It is being said that GShare Gold will be accepted on social activities platforms to unite non-indifferent people which desire to change the world and make it a better place, which sounds quite intriguing.

How is GShare useful for MobileGo?

The holders of MGO have another cause for excitement. MGO is being accepted as a payment method in both Xsolla Pay Station and esports platform, which makes its adoption even more massive. The key moment is that players who used GShare Gold to enter the tournaments on esports platform and showed their best play and won can claim their victory bounty in MGO, so MobileGo token has all chances to become desired by numerous gamers around the globe.

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.

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“Don’t do it in Beijing”: Chinese Authorities Banned Security Token Offerings

According to Chinese news media outlet Caijing, Beijing government decided to do away with any types of token sales, namely they banned security token offering (STO) in “Northern Capital”.

The statement was announced at the ‘2018 Global Wealth Management Forum’ by Huo Xuewen, the chief of Beijing’s Municipal Bureau of Finance:

“Recently, ICOs have been abandoned, and a new concept called STO has been advertised. With today’s platform, I will make a risk warning to those who are propagating in Beijing and want to issue STO. Don’t do it in Beijing. If you do it in Beijing, you will be taken away from illegal financial activities. When we have the authority to approve you to do an STO, we will say.”

The STO is a friendly-regulated kind of an initial coin offering (ICO). The STOs are enable to possess securities or stakes in business, as well as get the profits from it. The tokens represent tangible assets.

We remind you that China banned all foreign ICOs inside the country back in April this year. The SEC also decided to introduce fines for celebrities who promote scam ICOs.

SEC Is Going to Fine Social Media Celebrities Who Promote Scam ICOs

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How to Explain to Your Grandparents in 10 Minutes What is Bitcoin?

The older generation often perceive innovations as something supernatural and incredulous refer about them. But, what should you do, if you need to explain to your grandparents what is bitcoin, despite the fact they are afraid of picking up a mobile phone? 🙂
Of course we exaggerate! But since, the cryptocurrency little by little captures the world finance market, bursting into the life of those, who aren’t interested in it – your grandparents should be prepared.

For this The Coin Shark had developed a strategy, which will help you to explain what is Bitcoin in 10 minutes. During the experiment, none of the grandparents didn’t refuse to descend the legacy to their grandchildren 🙂

Stage #1: “Bitcoin – is like a paper money, but not made of paper”

Remember, never try to explain to older generation about the innovations on the developers slang. We recommend you to draw an analogy with the things which are more understandable for them.

It is better to compare Bitcoin with the ordinary money. Explain them, that it has the same value as the paper money, in which they receive the allowance. You can also buy goods and pay for services by using Bitcoin.

Do not forget to specify that the cryptocurrency are not made of paper, but encrypted by computer code. The ordinary money which we receive we can touch but the digital – not. Because they are stored on the computer, while the ordinary money in the wallet.

As far back as you can go that cryptocurrency is based on cryptographic methods, its management is decentralized and it works on the blockchain technology – your grandparents may think that you are possessed by a demon. All this stuff are clear only to our crypto space.

Stage #2: “Miners – are gold miners”

After the first stage is complete, it is logically that your grandparents will ask you – “how to get them?”

The old and proven method of the analogy also works here. We all know that we earn Bitcoin by mining. We associate it with a gold mining. And we clarify that while mining the cryptocurrency hoes,picks are not used, but a computer.

If you see understanding in the eyes of your beloved grandparents, than you can add, that Bitcoin can be bought on the internet. Specify, where and how is not necessary.

Stage #3: “Spend Bitcoin in the specialized store”

Before telling to your grandparents, where they can buy products by bitcoin, they need to know, that it has its own rate as well as the dollar. Except the rate depends on demand. Prepare sedative, because once they know the price for one BTC they will be very surprised. Only we are complaining here, that “Bitcoin is dying” , and it will be shock for them, that only one coin can cost 4 thousand dollars. I guess you realise that you should keep silence about the rate of 20 thousand dollars.

Now you can tell them : “Since Bitcoin – is unusual money, they are spent only in the special stores”.
Good job, the grandparents are ready! Now they can tell to their friends about Bitcoin. And if they are not afraid of computer, and they were interested in your story, than in the “For Beginners” section, they may find more about the cryptocurrency #1.   

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CryptoWorkPlace: The Safest Innovative System To Protect Personal Data Around The World

Security of the cryptocurrency assets is “nagging pain” of every crypto-related person. To make matters worse, there are only a few options which are likely to guarantee the user a full protection. Yet, even they cannot contest against hackers, who use new methods to penetrate the system faster than anti-viruses can detect that intrusion. Let us look at figures, in the first half of 2018, about $1 billion worth of cryptocurrency was stolen from crypto wallets due to a lack of security measures. So, what should a person do to protect digital assets from white hats? The best solution is to join CryptoWorkPlace.


What is CWP itself?

The CryptoWorkPlace is a decentralized system that is based on a USB flash drive (Micro-PC). The latter is an independant PC with its own operating system (CWP); it requires a keyboard, monitor as a usual computer. The CWP Micro-PC provides users protection against hackers’ attacks, malicious programs and unauthorized access to data.

Although all the information will be saved in internal memory of CWP Micro-PC, it is not just a cryptocurrency wallet or a key storage; it also allows user to obtain the following benefits:

  • multicurrency wallet;
  • chat channels;
  • various trading platforms;
  • others.

Security is the main priority of CWP

All the apps are designed on the donor – isolated environment from PC. The user data, depends on user’s decision, is encrypted on the device to create safeguard against hacker attacks, like phishing, exploit, hack, ponzi schemes, etc.  It is also preferable to use a separate PC running Linux will all apps to use only cryptocurrency wallet on it.

A CWP user is able to block, remove, delete all the data saved there if the device is lost or damaged. A new device may be attached to your account restoring all settings and programs from the previous device.

Token pre-sale details

The token pre-sale has already started. The token is CWT-P, which is created only for pre-sale, TGE participants will be able to exchange CWT-P token to CWT ( 1 CWT–P = 1 CWT). The token is developed on the the Ethereum platform. CWT-P costs $0.12 per coin. The total token supply is 500,000,000 CWT, the amount of tokens available for pre-sale is 15,000,000 CWT. The soft cap is $240,000, the hard cap is $1,800,000 for pre-sale. The currencies accepted include BTC, ETH, and others

If you are interested in this project, please, follow the link and buy CWT-P tokens.

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.

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SEC’s Jay Clayton Talks Crypto: What Future Awaits for the World of Digital Assets?

The chairman of SEC Jay Clayton made his appearance at Consensus, the event organized by CoinDesk. Together with his colleagues and fellow experts, Clayton spoke about the future development of cryptocurrencies in the US, details of its regulation and plans of the Commission.

Here are the most important points of his speech:

1. Regulation of crypto exchanges.

SEC firmly believes that the infrastructure of the current cryptocurrency exchanges is not powerful enough to guarantee the safety of customers’ funds. Thus, the regulation of crypto trading platform might become way stricter in the future.

2. ICOs will not escape from SEC

Clayton and the other chairmen emphasized the fact of their close attention to the startups that go on token sales. The number of scam projects uncovered by the Commission is pretty big now and it will only keep growing.

We remind you:

More Than a Dozen Fraud ICOs Were Shut Down by the SEC in 2018

3. Bitcoin ETF is a no-no

There has been a lot of speculation recently regarding the infamous topic of Bitcoin exchange traded funds. Despite all the rumours, it seems unlikely that ETFs will ever be approved.

I know there are a lot of folks who would love to have the ETF approved but I don’t think that’s very likely,” one of the chairmen stated.

Thus, we can definitely see that the Securities and Exchange Commission is not playing games, and the crypto industry will feel its influence quite soon.

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TOP 10 Blockchain Startups 2018

The Coin Shark presents its regular column TOP projects. This time we formed a list of 10 projects based on blockchain, which surprised us this year with their decisions. Who knows, maybe next year they will become one of the most famous blockchain platforms, so today it is worth looking at them more closely.

1. W12

W12 mission is to minimize risks and increase the profitability of investing in projects at the initial stage globally. In its turn, the W12 platform provides projects with the opportunity of raising funds at no costs and without special technical expertise by creating an environment for projects in which the path from an idea to a profitable business would be as short as possible.

W12 vision is to become the most significant global platform that would change the established centralized project fundraising ways limited to geographical and political frameworks and would give private investors access to the creation of projects based on the new millennium digital economy and to the building of a global future.

About the project: https://tokensale.w12.io/

Whitepaper: https://tokensale.w12.io/W12-en.pdf

2. ADAB Solutions

ADAB Solutions is developing the FICE – First Islamic Crypto Exchange, based on the norms of Shariah law. As a result, the implementation of the ADAB Solutions project will create a global infrastructure that functions on the principles of Islamic finance, and the community that regulates the development of Islamic crypto-economics. ADAB Solutions will solve the problem of halal cryptocurrency transactions, providing access to the cryptocurrency market for the Muslim Ummah , which accounts for 22% of the world’s population and manages Islamic financial assets with a projected volume of 3.8 trillion USD.

About the project: https://adabsolutions.com

Whitepaper: https://adabsolutions.com/pdf/WhitePaper_of_ADAB_Solutions.pdf

3. CryptoWorkPlace

CryptoWorkPlace — decentralized system based on a personal computer the size of a USB flash drive, providing unprecedented protection against hackers’ attacks, malicious programs and unauthorized access to data. There are currently a few options on the market that allow you to protect your cryptocurrency wallet by keeping the keys in a separate device that connects to your PC. That being said, with the current rate of technological development, even if your PC has an up to date anti-virus, one can never be fully confident that it is impenetrable. Hackers can come up with new ways to penetrate your system faster than anti-viruses can come up with the right “medicine” for the attacks. Before long, you can lose access to your cryptocurrency wallet, and thus your money.

About the project: https://cryptoworkplace.io/

Whitepaper: https://cryptoworkplace.io/file/CWP_White_Paper_en.pdf

4. Elements Estates

Elements Estates is a decentralized platform specializing in the field of real estate. But there are hundred of projects like this – you can say and you will be right. However, this project is one of a kind and differs from all of its competitors by the fact that it is meant specifically for the distressed market. Providing services starting in the states of Southeastern Europe region (SEE), Elements Estates is going to set up a private fund for acquiring and maintaining property as backing asset for their unique currency- ELES token. Through exclusive use if the token as mean of payment for this properties and lock-down period connected with transactions contributors and token holders can expect profits even in bearish market.

About the project: https://elementsestates.io/

Whitepaper: https://elementsestates.io/ElementsEstates-whitepaper.pdf

5. Betbox

Betbox is a blockchain-based platform meant for people who are fond of gambling. This is a quick, safe and transparent way to create and run decentralized apps and engage in the life of the ecosystem. The users of Betbox also have an opportunity to share their unique vision and ideas, in return they will receive OX tokens. Moreover, they will be able to compete with each other or take part in different events. All the activities, like jackpots, will be powered by the blockchain technology.

About the project: https://betbox.app/

Whitepaper: https://betbox.app/required/lightpaper-v1-betbox-decentralized-betting-app.pdf

6. Fidelium

Fidelium’s Fortress Online Trading System (OTS) offers a way to ameliorate price difference by providing access to different exchanges around the world within a single platform. You will be able to check different prices a certain coin is trading at different exchanges, determine which exchange offers the best price, and make appropriate trades at whichever exchanges you want.

Having access to different exchanges around the world has never been so important in the cryptocurrency market. With “Fortress,” you can trade any cryptocurrency at any supported exchange you want, without any hassle, or time delay, enabling you to make the most out of your cryptocurrency trading.

About the project: https://fidelium.io/

Whitepaper: https://fidelium.io/whitepaper.pdf

7. InnovaMinex

It is an innovative business model that uses blockchain technology to guarantee the traceability of precious metals. By applying a set of procedures, it is possible to certify the whole process, from its origin in the mines, to the refinery and the commercialization to the end consumer. This commercialization is done through their e-commerce, partner stores and their own ATMs.

This will allow buyers to verify the origin of the metal they have acquired, insuring that the extraction is legal, that the environment has been protected at all times, or that it cannot be used for money laundering, since all transactions are registered and the whole community has access to them.

About the project: https://innovaminex.com/

Whitepaper: https://innovaminex.com/docs/whitepaper-en.pdf

8. AirPod

AirPod is introducing the future of the travel and napping industries. It is changing travel and napping experience by providing private place in the hearth of public space. There are implemented features such as Free Wi-Fi, high quality seat that transforms into a bed, Air Condition and much more. Revolutionary sleeping pod with self-expanding business is based on internal fast-growing crypto economy. It is the opportunity for one of the world’s most profitable and stable crypto passive income prone to bear market.

About the project: https://air-pod.io/

Whitepaper: https://air-pod.io/wp-content/uploads/2018/02/AirPod_Whitepaper_A4.pdf

9. Capverto

Digital currencies and blockchain are a good solution for many spheres, and the banking industry is no exception. Due to their decentralized nature, these technologies can simplify financial life of a regular person. This is the main concept of Capverto. Capverto is a decentralized crypto exchange which can totally serve as a bank while providing services of a much higher quality than a regular financial establishment. The platform works on the system of prepaid cards which is simple, transparent and totally user-friendly. Such an infrastructure can become an innovative way to connect fiat and crypto worlds, get rid of all the disadvantages of traditional banking system, provide pleasant experience for participants and also back up the intra-platform currency – CAP tokens.  

About the project: https://capverto.com/landing

Whitepaper: https://backend.capverto.com/Docs/CAPVERTO_WHITE_PAPER_EN.pdf

10. OPP Open WiFi

OPP OPEN WIFI is a platform based on the blockchain technology. Its concept is utilizing all the unused data from monthly plans and create an ecosystem where some people can share their “extra” WIFI with others and receive rewards in OPP tokens, whereas other people can get access to free and quick WiFi connection.

How does it work?

– You get a special router from OPP OPEN WIFI or download a free mobile app.

– You set the amount of data you would like to donate and activate the router/app.

– Receive your tokens.

About the project: https://www.oppopenwifi.com/

Whitepaper: https://www.oppopenwifi.com/oppwhite20180627.pdf

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