Doodles Announces $54M Raising

A round led by NFT maker Doodles, involving Reddit, venture capital firm 776, Screw Capital, FTX Ventures and 10T Holdings, raised an additional $54 million for a total capitalization of $704 million.

Last October, Jordan Castro - former CryptoKitties team leader, illustrator Scott Martin and NFT consultant Evan Kist, launched the Doodles profile picture project. The collection of Doodles, made in pastel colors, quickly gained recognition and according to OpenSea entered the top ten most popular NFTs on the market. Since the creation of the collection, the sales volume was 148 ETH, the current minimum price of NFT is 8.5 NFT.

San Diego car wash uses NFT to reward customers

The promotion provides clients of its network with the opportunity to collect various NFTs on the Ethereum blockchain. The number of rewards directly depends on the number of NFTs received, the more you collect, the more you get. These can be key rings, various hats, tickets to visit amusement parks, or an annual subscription to visit and car wash services.

After each visit, Soapy Joe's sends an NFT activation link to the client's e-mail. The company noticed that the rate of viewing letters on NFT topics is much higher than regular promos and is 71%.

Since the start of the promotion, which began two and a half months, Soapy Joe has already produced more than 10 000 NFTs and distributed them among 2 000 wallets depending on activity. Since the launch of the project, the number of visits to the car wash network has increased significantly.

American automaker Ford is going to develop in the field of web3

Auto giant Ford has applied for 19 NFT trademarks that will represent products such as Mustang, Lincoln, Bronco and the automaker's virtual world and NFT industry capabilities. The company also plans to host online exhibitions and provide clothing, parts, accessories, non-downloadable virtual cars and SUVs designed to be used in a virtual environment for the purpose of entertainment.

Ford cannot be called a pioneer in the field of NFT. Among automakers, the metaverse and the NFT trend is becoming a popular trend. In early September, automaker Renault Korea Motor signed a partnership with the Sandbox platform.

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