YouTube Will Stop Showing Targeted Ads to Children

YouTube Will Stop Showing Targeted Ads to Children

According to a new Bloomberg report, YouTube decided to stop showing targeted ads on its main site, which is likely interesting to children.

Recall that employees of the Federal Trade Commission stated that YouTube violated the Children’s Online Privacy Protection Act (COPPA) due to data collection and the inability to protect young users on the platform.

In July, it was reported that the FTC had reached an agreement with Google on this issue, and YouTube`s parent company expected to pay a “multimillion-dollar fine”. But the exact terms of the settlement and the fine remain undisclosed.

A study by Pew Research found that videos with children under 13 receive an average of three times more views than other videos. Recall that over the past year, YouTube has taken the following steps to protect children:

  • closing comments on video clips involving children;
  • limiting recommendations “on videos that it deems as putting children at risk”.

In recent weeks, more and more recommendations for family content have begun to appear on YouTube. The company is working on the transfer of all child-centered videos from YouTube to a separate site and YouTube Kids app. But company representatives said that such a radical step could affect the entire community of the platform.

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