Twitch has entered into an agreement with the National Basketball Association and is now qualified to broadcast U.S. basketball games around the world until 2020.
This partnership is very important for Twitch because due to it, the company will be able to attract many new users. A retired professional footballer and the platform’s content acquisition leader Eric Brunner said the streaming service is pleased to expand collaboration with the NBA.
“They’re very open to exploring new ways to engage their community, like co-streaming USA Basketball on Twitch.”
A spokesperson emphasized that sports will become even more of a priority for the streaming platform in the future.