Tim Cook personally wrote an email to NBC journalist and denied his statement about the reason for Jony Ive`s leaving Apple. Recall that immediately after the departure of Apple’s Chief Design Officer (CDO), Jony Ive, an article, which stated that this was directly due to Tim Cook, appeared in The Wall Street Journal.
Apple CEO reacts negatively to the report and in his response, he even points out the mistakes made in it.
Exclusive: In scathing email, Apple CEO Tim Cook tells me the @WSJ report about Jony Ive’s departure — and his frustration with Cook’s alleged lack of interest in design — is “absurd.” Says reporting and conclusions “don’t match with reality.”
— Dylan Byers (@DylanByers) July 1, 2019
“The report is absurd,” – Cook writes, – “A lot of the reporting, and certainly the conclusions, don’t match with reality.”
The report had detailed that Ive had grown “frustrated inside a more operations-focused company led by Chief Executive Tim Cook,” also reporting that “people in the design studio rarely saw Mr. Cook, who they say showed little interest in the product development process”.
As the article says, this was the official reason for Ive`s quit the company, where he worked for more than 27 years.
Previously, Tim Cook did not defend the reputation of his company personally and provided this work with Apple PR, but this time, apparently, the journalists hit him hard.
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