OnePlus Made a Deal with a Hollywood Star Robert Downey Jr.

This time, to promote its product, OnePlus chose a new tactic – Robert Downey Jr. becomes the last representative of the brand. The actor has become widely known in the world community thanks to the films of the Marvel film studio “Avengers” and “Iron Man”.

Robert Downey Jr. is one of the biggest names in Hollywood, and his long history in insanely successful Marvel films only boosts that popularity. Therefore, it is completely obvious why OnePlus decided to place a bet on Robert Downey Jr. and conclude a partnership with him.

Source: weibo.com

According to The Verge, OnePlus plans to use Robert Downey Jr. name to promote the OnePlus 7 Pro in the Asian market, as well as in India. In addition to the video, a photo of the actor holding the OnePlus 7 Pro in front of the soft-blue McLaren car was published on Robert’s Weibo page.

How successful this marketing move is, remains to be seen. Earlier, Robert has already participated in advertising campaigns, one of which was a deal with the manufacturer of smartphones HTC. Then the agreement with the star cost the company $12 million and did not bring the expected result. But times are changing, and considering how popular the Avengers movie has become, it’s likely that OnePlus had to pay a lot more.

 

 

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