Pinterest will now provide visitors with accurate information about vaccines and their safety when users enter an appropriate search query. Representatives of the company say that now reliable information on vaccines, medical terms, etc will be presented on their site. The data sources are:
- World Health Organization (WHO);
- the Centers for Disease Control and Prevention (CDC);
- the American Academy of Pediatrics (AAP);
- and the WHO-established Vaccine Safety Net (VSN).
This feature became available yesterday, August 28, for English-speaking users and Pinterest mobile apps for iOS and Android. The company says it will continue to expand this feature for other searches in other languages.
Earlier this year, Pinterest stopped displaying any search results related to vaccines. Other platforms have also tried to contain vaccine-related misinformation. For example, YouTube stopped showing vaccine ads (but still allows it on the platform), while Facebook removes groups and pages that share vaccine disinformation from their recommendations. Twitter now provides information from the U.S. Department of Health and Human Services whenever people search for information, which is very similar to Pinterest.