TD Ameritrade said they are integrating their own software with Apple CarPlay, Android Auto, and Amazon Echo Auto so that their customers can find out the state of their own investment portfolio right when driving a car.
This week, TD Ameritrade released an update, that helps drivers to learn about the market situation through a voice command.
TD Ameritrade’s chief information officer, Vijay Sankaran, called it the “natural next step” and another way the company “using complex technology to weave investing seamlessly into our daily lives”.
Unfortunately, at the moment, customers still cannot trade in securities while driving, but this may be the next natural step in the development of technology. Users have long been able to trade using smartphones, tablets, and given that the central consoles are quite large in modern cars, then, theoretically, they are perfect for this purpose.
“In a connected world like ours, we have to meet investors where they are, whether at home, in the office, or on the go,” Sunayna Tuteja, head of strategic partnerships and emerging technologies at TD Ameritrade said in a statement. “In-vehicle technology offers a new type of connectivity that further breaks down barriers to accessing financial education and markets.”
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