Nike announced a new feature, Nike Fit, which uses AI algorithms and a smartphone to find the right model and shoe size.
The solution uses a combination of computer vision, machine learning, artificial intelligence, and other algorithms.
Thanks to the camera on a smartphone, the Nike Fit app scans your feet for a few seconds. The result will be saved in the NikePlus member profile and can be used for future purchases in the store.
After scanning, the user will be offered a list of the most suitable products.
A more accurate shoe size fit will not only save buyers time but also make comfortable brand purchases directly, without the participation of intermediaries. The ultimate goal of the company is to fully personalize the product.
The launch of the Nike Fit is scheduled for July 2019.
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