It is not a secret that Facebook is preparing a launch of its own cryptocurrency project called Libra. However, how will social media promote it if it has such strict rules for advertising crypto? The only way is to cancel them or at least facilitate. And that is what Facebook has done – it has changed crypto ad rules once again.
On Wednesday, Facebook made a statement in a blog post saying that they had been listening to feedbacks about crypto ad rules, and decided to narrow the police. The timing just perfectly coincides with the launch of Facebook’s stablecoin.
“While we will still require people to apply to run ads promoting cryptocurrency, starting today, we will narrow this policy to no longer require pre-approval for ads related to blockchain technology, industry news, education or events related to cryptocurrency,” the post says.
However, as you may see from the abovestated quote, the changes are not for everyone. It still commits to preventing misleading advertising on platforms, this touches promoting “cryptocurrency and closely related products like cryptocurrency exchanges and mining software and hardware.”
As for ICOs, social media still restrict ads that direct to a landing page featuring prohibited products. It says:
“If the landing page includes a prohibited product, like an initial coin offering (ICO), we will reject it.”
We remind you that the Libra project is a way of cryptocurrency payments inside and outside the platform. Facebook has recently been in talks with various companies for obtaining financial aid from them. More details below:
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