Today Amazon stated that the announcement feature with Alexa virtual assistant will be soon available on all Fire TV devices. This feature is very convenient for simultaneously receiving messages to all ecosystem participants, for example: “breakfast is ready”, “the movie is already starting”, etc.
Suppose that if someone in your house makes such an announcement through a smart Echo speaker (or any other Alexa compatible device), now you can see it on your TV. While playing this announcement, all content that you watched on Fire TV is paused, and then it is automatically renewed. In addition, now you can record announcements using the Fire TV remote control.
This function can be disabled in the settings if you do not need it.