The most famous Apple store, located on Fifth Avenue in New York and called the Cube, has been under renovation since 2017. Last week, Apple started to demystify it, showing a new facade that dazzles with all the colors of the rainbow. More specifically, only the famous entrance, which is a transparent glass cube, got the unusual rainbow decoration, but not the whole building. The source cites many photographs that allow us to see it in detail from different angles.
It is worth remarking that this original rainbow color is temporary, Apple representatives said that this “temporary” film applied on top of the glass provides this impressive effect. So a glass cube of the Apple store on Fifth Avenue will throw off this rainbow color in the future.
Many modern users may not know, but a bitten apple, painted in various colors, has been Apple’s symbol for more than 20 years. Recall that this version of the Apple logo was used from 1976 to 1998. Actually, this is the first logo, except for the original with the image of Isaac Newton under the apple tree. Recently, we have heard more than once that Apple may return to using the rainbow logo, but there is no direct evidence for this, only hints.
Anyway, we will soon find out for sure. The presentation will begin in the coming hours.