Email as You Know it, Will Never Be the Same 753

Email as You Know it, Will Never Be the Same

Digital marketing is all around us and we can hardly imagine today’s business world without tools of social and digital marketing.

But one area in digital segment seems to be untouched. Email was one of the first digital marketing media, but it remained the same for decades. And there is a reason, why.

In search marketing, social media marketing and content marketing we have the option of advertising. Email stayed out of that sphere and is the only digital media without the advertising model. And that is a good thing, taking into the account that we still didn’t manage to find effective enough model to avoid spamming.

Today many of other advertising and social media models have the goal of getting new targeted email contacts. That makes Email marketing one of the most effective media with nearly 4000% ROI.

Cost of one targeted opt-in email is approximately 150$. That is not a small cost if we have to communicate with a bigger target group.

In the past, many of “marketers” chose the easy way  –  sending Email blasts to public lists or even worse, buying lists (which not to mention is illegal in many countries). That is an obvious reason, why many of us hate spam. If we would combine common advertising with Email, that would represent an even bigger problem. So what can we do, to expand our contact lists and at the same time avoid unlikely cases of email abusing?

Emmares is connecting high-quality email content with interested recipients. Encouraging better quality content, lower frequency, and fair content evaluation, Emmares brings new value, an expanded audience for email marketers and less spam with only desired content for recipients. Emmares Email Marketing Rewarding System is an evaluation system that highly benefits email marketers (senders) as well as email recipients (basically everyone who uses email).

Email has stayed the same for decades and looks like it will remain the same forever, right? Except that EMMARES project is aiming to change everything! It is not an advertising model, but it enables many of the things, which are currently a pipe dream of email marketers AND email recipients. So, how could this be a win-win situation for both you may ask?

EMMARES enables evaluating the quality of the content of sent email campaigns. Evaluators are mail recipients and for evaluating received emails, they are rewarded with EMA tokens. Recipients can apply for their favorite interests and system proposes the best content providers. If the match/combination is accepted by the recipient, he will get the best providers content and email marketers will get the possibility to send their content to exactly targeted and interested recipients. If the quality of a certain content provider (email marketer) drops, the system can provide a better one.

EMMARES system cancels out the need of spam filtering since spam will be deprivileged in the system. Recipients will have better value and less spammy emails, recipients will have more targeted customers and the cost of new Email targeted customer will be radically minimized.

The system is designed as a decentralized system, based on Ethereum Blockchain and will be available to everyone. The only cost is the rewarding pool, which is provided by the content providers for each mailing campaign, to provide adequate rewards for content quality evaluators.

Project ICO information is available on the project site

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the press release.

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Trade And Gain: 5 Popular Platforms to Exchange Virtual Currency 84

Trade And Gain: 5 Popular Platforms to Exchange Virtual Currency

The virtual currency market, like any other market has its own infrastructure. Over the past few years this infrastructure has already significantly expanded and continues to develop. Today there are hundreds of different cryptocurrency exchanges and exchange services that offer users to purchase, sale and exchange fiat money for digital coins or one cryptocurrency for another. These services differ in terms of functionality, security, the number of available cryptocurrencies, etc. They have different terms of use and often provide different rates, as the price of a particular coin may differ depending on supply and demand at certain platforms, their location, popularity, transaction volume, commissions, etc. Today The Coin Shark will tell about five popular services that many users have chosen to trade their cryptoassets.

1. Binance

This cryptocurrency exchange service was founded by Changpeng Jao ​​in 2017 and in half a year it managed to become one of the top exchanges. Binance became one of the most popular and largest platforms in terms of cryptocurrency transaction volume. The headquarters of the exchange was originally located in Hong Kong, but in March 2018 the management decided to move to Malta, because of the growing pressure of the authorities on the cryptocurrency market. By January 2018, the number of clients of the service had increased so much that the exchange temporarily suspended registration of new accounts and upgraded the equipment to cope with that over load. Today, the exchange can process 1,400,000 orders per second, which makes it one of the fastest platforms on the market. Binance is also one of the leaders in the number of available altcoins. In April 2018, nearly 8 million users were customers of Binance.

2. CoinSwitch

CoinSwitch is a popular exchange service that unites exchanges and enables users to monitor rates on different platforms live. CoinSwitch also operates a huge number of different coins (more than 275 cryptocurrencies in total). CoinSwitch is actually a single place where users can access nearly the whole cryptocurrency market, monitor coin rates on different platforms and see statistics. The service simply offers to compare prices on different exchanges, choose the best price, exchange the cryptocurrency and easily monitor the status of your transaction. Depending on the exchange the service interacts with, users pay commissions from 0% to 0.75% (additional commission can be charged by an exchange). CoinSwitch does not set a minimum transaction amount, however, users should take into account that their transaction should at least cover all commission payments. According to the information on CoinSwitch website, transactions are usually processed within 15-30 minutes, if the blockchain is not overloaded or subjected to hacker attacks.


According to coinmarketcap, OKEX is the largest exchange by the daily trading volume, with the largest part of this volume being EOS coins, and the top five including Bitcoin, True Chain, Ethereum and Bitcoin Cash. The exchange was established in 2014 in China and today is one of the largest on the market. In terms of fiat money, the platform operates only Chinese yuan. OKEX also offers users operations with futures contracts. An important feature of the platform is that it is usually used in the desktop version. OKEX software is downloaded to the user’s hard drive. However, it is also possible to use the service in a browser or a mobile application.

4. Kraken

Kraken is perhaps one of the most famous and popular cryptocurrency exchange. “The best bitcoin exchange”, says its website.  Kraken is considered a platform for professional trading, with a high level of security, solid relations with the banking sector and high speed of orders processing. The company was founded back in 2011 in San Francisco, the USA. Since then it managed not only to became a major service on the market but also to build relationships with the traditional financial sector and government bodies in many countries.

Kraken operates US dollars, Canadian dollars, UK pounds, Japanese yen, and euro. Kraken has a good reputation, it has never been hacked our appeared in any cryptocurrency scandals.


CEX.IO is a popular London based exchange founded back in 2013. Soon the platform became popular thanks to its legality and reliability – during the entire CEX.IO operation there were no cases of theft of users’ funds and “maintaining such reputation is a matter of honor for the company.” As payment methods the service supports Visa, MasterCard, bank transfers (SEPA, SWIFT), cryptocurrency transfers. One of the main CEX.IO advantages is its legal status. The exchange is officially registered in the UK, registered in the Financial Crime Enforcement Network of the US Treasury Department and has a strong relationship with the banking sector. CEX.IO offers users operations with bitcoin and major altcoins such as Ethereum, Dash, Zcash, Ripple, Bitcoin Cash, Bitcoin Gold, and also works with US dollars and euro.

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NEM: Key Features, History And Prospects 73

NEM: Key Features, History And Prospects

The Coin Shark keeps on telling about the most popular and successful alternative coins, revealing the history of their development and their key unique features that allowed them to take over the cryptocurrency market. Today we will talk about the NEM project and its cryptocurrency – XEM. These coins are currently among top 14 largest digital currencies by market capitalization and cost around $0.34 per one XEM, according to CoinMarketCap.

NEM stands for “New Economy Movement”. The project was launched in 2015.

NEM key features

This cryptocurrency is developed on the original open source code that has certain innovations. First of all, it is a POI (Proof of Importance) algorithm that provides such a mechanism for selecting users to confirm transactions, that not only the number of owned coins is taken into account, but also the contribution of a particular user to the project. The difference between POI and POS that is used in many other cryptocurrencies, is that the advantage is given to a user who is able to confirm more transactions, even if they have less coins on their account by the time of a transaction than another user.

Commission fees differ for each transaction and depend on many factors – the number of XEM on the account of a sender and a recipient, their activity, the security of a particular transaction. The more XEM coins are there in a wallet, the higher commissions are. Such a model was introduced in order to increase the liquidity of the cryptocurrency and stimulate users to pay with coins, instead of storing them in wallets. NEM wallets are easy-to-use and have a fairly high level of security.

In order to prevent the cryptocurrency from inflation, a particular set number of XEM coins circulates in the NEM system and there is no mining provided.

What is NEM used for?

The cryptocurrency allows to effectively interact with public and private blockchains, so NEM can be used by companies that provide financial services. Companies can quickly transfer currency, tokens or files from their internal networks through a public blockchain into another company’s network. NEM also provides an opportunity to easily launch cryptocurrency or digital tokens. NEM blocks are generated in 60 seconds, so the platform is convenient for making mobile transactions. Moreover, low commissions ensure that small payments are cost-effective.

NEM can enable users to create some kind of payment applications, such as NEMPay. NEMPay is an open source payment application that allows to use blockchain for peer-to-peer payments. You can just copy it, add the name of your own cryptocurrency or token, add your logo – and get your branded payment app.  

What are the prospects of NEM?

Today NEM is indeed one of the leading digital currencies on the market, and the project itself is based on an interesting and demanded idea, implemented with unique technical solutions. Not long ago a large Japanese cryptocurrency exchange Coincheck was hacked and $500 million in XEM were stolen. It shows that not only cryptocommunity is interested in these coins but also criminal community. NEM ecosystem can provide a platform not only for cryptocurrency startups but also for many other commercial and noncommercial needs, so it is actually rather useful. Although, NEM is obviously not that popular as other top virtual currencies like Bitcoin, Ethereum or Ripple, many investors have already decided to include some coins in their crypto-investment portfolio. Anyway, no one can make a firm statement what will happen to this cryptocurrency and the market in the long term.  

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