Email as You Know it, Will Never Be the Same 0 340

Digital marketing is all around us and we can hardly imagine today’s business world without tools of social and digital marketing.

But one area in digital segment seems to be untouched. Email was one of the first digital marketing media, but it remained the same for decades. And there is a reason, why.

In search marketing, social media marketing and content marketing we have the option of advertising. Email stayed out of that sphere and is the only digital media without the advertising model. And that is a good thing, taking into the account that we still didn’t manage to find effective enough model to avoid spamming.

Today many of other advertising and social media models have the goal of getting new targeted email contacts. That makes Email marketing one of the most effective media with nearly 4000% ROI.

Cost of one targeted opt-in email is approximately 150$. That is not a small cost if we have to communicate with a bigger target group.

In the past, many of “marketers” chose the easy way  –  sending Email blasts to public lists or even worse, buying lists (which not to mention is illegal in many countries). That is an obvious reason, why many of us hate spam. If we would combine common advertising with Email, that would represent an even bigger problem. So what can we do, to expand our contact lists and at the same time avoid unlikely cases of email abusing?

Emmares is connecting high-quality email content with interested recipients. Encouraging better quality content, lower frequency, and fair content evaluation, Emmares brings new value, an expanded audience for email marketers and less spam with only desired content for recipients. Emmares Email Marketing Rewarding System is an evaluation system that highly benefits email marketers (senders) as well as email recipients (basically everyone who uses email).

Email has stayed the same for decades and looks like it will remain the same forever, right? Except that EMMARES project is aiming to change everything! It is not an advertising model, but it enables many of the things, which are currently a pipe dream of email marketers AND email recipients. So, how could this be a win-win situation for both you may ask?

EMMARES enables evaluating the quality of the content of sent email campaigns. Evaluators are mail recipients and for evaluating received emails, they are rewarded with EMA tokens. Recipients can apply for their favorite interests and system proposes the best content providers. If the match/combination is accepted by the recipient, he will get the best providers content and email marketers will get the possibility to send their content to exactly targeted and interested recipients. If the quality of a certain content provider (email marketer) drops, the system can provide a better one.

EMMARES system cancels out the need of spam filtering since spam will be deprivileged in the system. Recipients will have better value and less spammy emails, recipients will have more targeted customers and the cost of new Email targeted customer will be radically minimized.

The system is designed as a decentralized system, based on Ethereum Blockchain and will be available to everyone. The only cost is the rewarding pool, which is provided by the content providers for each mailing campaign, to provide adequate rewards for content quality evaluators.

Project ICO information is available on the project site

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the press release.

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Blockchain Expo in London & Amsterdam Has Been Sponsored by the Travel Company XcelTrip 0 1104

Blockchain Expo is the annual world’s largest blockchain conference and exhibition, which occurs in 3 different regions across the world and brings together more than 15 000 people across key industries of world-class content from leading brands developing cutting-edge blockchain technologies.

It’s performed in the form of top-level keynotes, interactive panel discussions and solution-based case studies with a focus on learning and building partnerships in the emerging Blockchain space.

XcelTrip will be featured at the Blockchain Expo London on the 18th and 19th of April. At this event, XcelTrip will showcase its product, services, the technology behind it products and a decentralization roadmap. XcelTrip will also be a Platinum Sponsor for this Blockchain Expo. It will be more than just a travel company with discounts, but an interactive platform that keeps the consumer active.

XcelTrip has been found with an idea to make a seamless travel experience and free platform that offers online travel purchases to everyone engaged in travel echo system, from service providers to consumers.

With such objectives, XcelTrip has been developing the Travel Booking engine on a distributed ledger platform powered by Blockchain technology. Xceltrip will have the best booking engine on the planet. This platform will keep the consumer engaged by giving them what they need while enjoying their trip. Vendors can list their services, such as, airline ticket, hotel rooms, vehicle rental, spa service, and many more without paying any fee or involving any third party representative. Some of the features will be an emergency alert button, nightlife, restaurants with reviews to separate the best rated from the average. Also, find fellow XcelTrippers to enjoy the trip together.

Hob Khadka a serial entrepreneur and venture capital investor is the inspirer behind XcelTrip. Saying from his discussion, XcelTrip is ready to launch its own Xcel Token on the 15th of March, 2018.

Please check out sponsors and exhibitors list here:

Company website:  www.xceltrip.com

The Coin Shark does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions. The Coin Shark is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.

UK Lawmakers Are Investigating Cryptocurrency 0 108

The UK Treasury Committee is going to research the potential advantages and risks of digital currencies to understand how to regulate them, Bloomberg reports.

“People are becoming increasingly aware of cryptocurrencies such as Bitcoin, but they may not be aware that they are currently unregulated in the U.K.,” said Nicky Morgan, a Conservative lawmaker and the committee’s chairwoman. “Striking the right balance between regulating digital currencies to provide adequate protection for consumers and businesses, while not stifling innovation, is crucial”.

Moreover, the authorities will learn how blockchain can impact the work of financial institutions, including the Bank of England.

Up to recent times the UK has had a more cautious approach to cryptocurrency. In November of 2017 the Financial Services Authority warned consumers that they feared “extremely high-risk speculative products.”

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