BitPay-Encrypted Transactions Drive New Customer Traffic
Report: Encrypted Transactions Drive New Customer Traffic to Ecommerce
A recent BitPay report surveyed four sellers from different companies. Respondents said that while encrypted transactions account for only 0.5-6.5% of total e-commerce sales, encrypted transactions have helped increase new customer traffic by an average of 40% over the past three years. They also stated that a new customer base is choosing to use bitcoins and other cryptocurrencies to pay for online purchases. While cryptocurrency buyers still bear a relatively small share of the cost, their cryptocurrency acceptance is very high and continues to grow.