On May 28, Diar employees published a report on the GlobalCoin cryptocurrency, which is planned to be released by the social network Facebook. Analysts doubt the success of a digital asset.
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According to the study, 22% of Facebook users are over 55, 20% are in the age group from 13 to 24 years. Most people born in the demographic explosion period (from 1946 to 1964) do not even know about virtual currencies, and young people under 24 often do not have enough money to buy digital assets. Thus, the employees of Diar came to the conclusion that 42% of the social network audience is not likely to use GlobalCoin.
Pew Research Center reported that Facebook has fallen in popularity among people under the age of 20. Boys and girls give preference to the SnapChat application and a video hosting YouTube. At the same time, an increase in the number of users of the social network among people with low income is observed, which does not speak in favor of the commercial success of GlobalCoin.
India is one of the key markets for Facebook. The social network is regularly used by 260 million people in the country. However, the future of virtual currencies in the territory of this state is at risk, because the government is discussing the idea of a total ban on digital assets. If virtual currencies are outlawed, Facebook will lose the lion’s share of potential investors.
Most likely, Mark Zuckerberg will focus on the United States. According to a survey conducted by LendEDU, Americans consider GlobalCoin a more attractive type of investment than Bitcoin (BTC) and all other virtual currencies. Many respondents are confident that the release of a digital asset from Facebook will lead to changes in the global cryptocurrency market.
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