On April 12th, a video was uploaded on YouTube, which later set a new record for views within the first 24 hours.
A music video “Boy With Luv” of the Korean k-pop band BTS hit more than 78 million views. Three days later this number almost doubled and at the moment the video has 143 million views.
The video “Boy With Luv” managed to beat the BLACKPINK record with their video “Kill This Love” which in the first 24 hours earned about 56 million views.
South Korean k-pop band BTS was created in 2013 under the management of the company Big Hit Entertainment. This is not the first victory of the band in the Internet space. In May 2018, BTS presented a new song “Love Yourself: Tear”, which led the top Billboard 200, which includes a list of the most popular music albums and mini-albums in the US and is released on a weekly basis.
K-pop is a direction in the pop music industry that originated in South Korea and incorporates elements of various musical styles, including Western electropop, hip-hop, modern rhythm-and-blues, etc. Recently, it has gained immense popularity, as the record set by BTC band on YouTube may indicate.
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