On Tuesday, June 18, Google announced the AR Beauty Try-On tool, which will allow users to test makeup in virtual reality.
“Thanks to machine learning and AR technology, it offers realistic, virtual product samples that work on a full range of skin tones,” said Google spokesman, Aaron Luber.
For applying digital makeup samples, AR Beauty Try-On uses a front-facing camera and augmented reality filters.
Today we introduced a new feature in YouTube that we’re calling AR Beauty Try-On. It lets you virtually try on makeup while following along with YouTube creators. https://t.co/X9lovuwIWc pic.twitter.com/D7Zzxzzhoe
— Clay Bavor (@claybavor) 19 июня 2019 г.
This feature is currently in alpha testing and is available through the FameBit media network.
The new tool will be available to brands and advertisers later this summer. MAC Cosmetics is the first cosmetics company to sign a contract with Google.
It is reported that during testing it was found that at least 30% were interested in this application.
This step may be a solution for those who do not want to buy a niche cosmetics without trying it first. However, filters do not offer solutions to problems such as texture and odor. Not to mention that the colors on the digital screen do not always correspond to real products.
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