Nike's First CryptoKicks NFT Sneakers Sell Successfully on OpenSea

Nike collaborated with RTFKT Studios to create their first digital running shoe. The Nike Dunk Genesis CryptoKicks collection is successfully selling on the most popular OpenSea marketplace.

To create NFT, the sports shoe manufacturer acquired digital company RTFKT Studios. The transaction took place in December 2021. The company’s employees were recruited at the beginning of 2022, and already in April, non-fungible tokens were on sale on the OpenSea platform.

Sneakers are non-fungible tokens on the Ethereum blockchain. They have a distinctive look, styled after the Nike Dunk collection - one of the most popular in 1980.



It was actively used as a shoe by basketball players, and then by skateboarders. Now it is not only a shoe for Metaverse avatars, but also a good investment.

The appearance of the sneaker is different thanks to the use of Skin Vial NFT for personalization. The minimum NFT value is 2.7 ETH. More than 2.6 thousand people own sneakers.

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