Adidas enters the NFT realm

The limitless possibilities of branding and promotion through tokenization have caught the attention of Adidas. The creator of the popular sportswear line intends to become part of the NFT space.

Information about this appeared on December 2, 2021 on Twitter. The company wrote in the account that it will collaborate with several well-known NFT projects, including Bored Ape Yacht Club, Punks Comic and Gmoney.

The main challenge facing Adidas is to conquer the NFT space. The metauniverses are the number one trend today, and Adidas wants to be at the cutting edge of fashion and fun. Here everyone can express themselves as they want. You can be yourself and own some of the content you create.

In a tweet, the guys from Adidas showed what a character from Bored Ape could look like in a classic tracksuit from this brand. Recall that the Bored Ape Yacht Club project is mega popular on the crypto market. These are images of 10 thousand monkeys minted on the Ethereum blockchain as unique NFTs.

The other two partners of the fashion brand are an NFT influencer and a crypto comics project.

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